“Compared with what we ought to be, we are only half awake. We are making use of only a small part of our possible mental and physical resources.”

The author of this quote is the founding father of modern psychology, William James. Cyberstone employees found the quote in Dale Carnegie’s transcendental book How to Win Friends and Influence People.

The point is that we possess powers far above and beyond what we enact on a daily basis. Cyberstone has five core values. These values determine how we run our business and our general attitude toward getting things done. The core value we’re specifically talking about is persistence.

We ask of all employees come to work with a “do-whatever-it-takes” attitude. This means that we are all asked to push through a problem and get to the point of a second wind. As James also reflects, “the plain fact remains that men the world over possess amounts of resource which only very exceptional individuals push to their extremes of use.”

So the question we asking each day is “Are we pushing ourselves to the extremes of our potential in service to our partners?” If the answer is, even in the slightest, “no”, then we have to pivot. Push past. Climb higher… To get to that second wind of persistence.

One of the ways we do this is by prioritizing work. If you’re familiar with Covey’s Time Management Matrix, it’s a matter of us putting down the distractions, “fires”, and busy work and focusing on long-term strategic planning. Doing this work and doing it past our first wind is at the root of persistence. And that is what we commit to doing for our partners. Every. Single. Day.